Explore why Zoho is trending in the digital world now, from its AI-powered upgrade ZO25 to strong growth in India, “Swadeshi” support, and a unified app ecosystem. Discover how Zoho is reshaping business software with privacy-first innovation and smart automation.
What Is Zoho?
Zoho, founded in 1996 by Sridhar Vembu and Tony Thomas, began as AdventNet with a focus on network management before rebranding in 2009 to offer cloud-based business software. Over the years, it has quietly built a robust suite of over 45 apps covering email, CRM, accounting, HR, and more. Unlike many tech giants, Zoho remains privately held, emphasizing long-term growth, in-house development, and a privacy-first approach—earning its place as a unique and independent force in the global tech landscape.
Today, Zoho offers over 45 apps under one roof. Its flagship suite, Zoho One, serves millions of users worldwide and is known for its strong values—namely, privacy-first design, affordable pricing, and deep innovation. Currently, in 2025, Zoho is trending with its latest upgrade, ZO25, which introduces smarter AI, enhanced security, and smoother teamwork for businesses of all sizes.
Why Zoho Is Trending in 2025
These are the main reasons why Zoho is becoming popular right now.
1. Strong Growth in India & Refocusing on Home Ground
Zoho find as India is the fastest growing market for their business. They believe small and medium companies in India could help them earn more than 1 billion US dollars in the next 5 years. In Financial Year 2022, Zoho’s business software saw ~37% growth in India, making India one of its fastest expanding markets.The company is focusing more on its business in India, even though international markets are having problems.
2. AI, Automation & Smarter Tools – Meet ZIA, Your Smart Assistant
Zoho CRM now includes Zia – its smart assistant, to help guess future trends, do tasks automatically, and group customers in a smart way. Zoho is using easy-to-build tools, smart decision features, and automatic systems to cut down on manual work.
In 2025, Zoho is focusing on smart systems that can take action on their own and help users without waiting to be told what to do. Zoho’s AI engine ZIA is now embedded across core apps:
- ZIA Agents for HR, Sales, Marketing, and Support.
- Predictive Sales Forecasting in CRM.
- AI Recruitment Matching in Zoho People
3. Product Integration & Unified Stack Appeal
More and more businesses now like using one complete platform instead of mixing many separate tools. Zoho is strong in this area because it offers many useful apps—like CRM, accounting, HR, and project tools – all in one system.
For example, Zoho Projects shows new trends like smart features (AI), teamwork, and easy connection with other Zoho apps. This way, different teams like sales, finance, and support can work better together since all their data stays in the same place.
4. Local Support, Compliance, and “Swadeshi” Sentiment
Recently, India’s IT Minister Ashwini Vaishnaw said the government will start using Zoho’s office apps, as part of a plan to support software “Swadeshi” made in India. Zoho has offices and support in India which helps Indian businesses follow local rules for data and accounting. This gives Zoho an advantage over foreign companies. As people focus more on supporting their own country and becoming self-dependent, local tech companies are getting more attention and help.
5. Sectoral & Product Growth Indicators
- Zoho’s finance and business tools in India grew by about 50% compared to last year.
- Zoho keeps improving its apps—for example, Zoho Cliq now has smart tools to help people talk and work together more easily.
- Many businesses in India still don’t have strong digital tools, so Zoho’s connection with small and medium companies gives it extra support to grow faster.
Conclusion
Zoho is becoming popular not by luck, but because of smart planning. It brings all its tools together, fits well with Indian needs, uses AI quickly, and has a strong base in India. As more businesses move to cloud and automation, Zoho is ready for it.
For companies, this is a great chance—using Zoho early can help them work faster than others. But like any tech choice, it’s important to think carefully before jumping in.
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