From 3,000 to 350,000 sign-ups a day, Arattai is not just trending, it is exploding now. The Indian messaging app by Zoho Corporation sparked national pride, and reignited the Swadeshi tech movement. Let’s we decode this buzz.
Big Jump in Users: What Just Happened?
A powerful endorsement from Union Education Minister Dharmendra Pradhan, who request citizen to switch to his free and secure made in India messaging app “Arattai” Suddenly, Arattai was trending everywhere- trending on X, top on the app stores and crashing server however ZOHO has scale up their infrastructure quickly. In late September 2025, Arattai saw a 100x spikes in daily sign-ups, jumping 3k to 350k users per day.
What Makes Arattai Different?
There are a few things which make Arattai different from others. you are also check the service availability status and download the app here
- Made in India: This is indigenous build by chennai based company ZOHO, headquartered in Chennai and data hosted on Indian servers.
- Privacy First: Zoho moto is privacy first therefore No ads, no data monetization, and end-to-end encryption for calls.
- Lightweight & Fast: It focus on core service, no more background addons and service which makes Arattai lightweight and fast.
- Regional Roots: “Arattai” means casual chat in Tamil—designed for everyday India. Available in regional language too.
What’s Coming Next?
Zoho’s founder Sridhar Vembu revealed that a major Arattai update is planned for November. It’s not just a patch—it’s a relaunch. including below:
- Multi-device support
- Video conferencing tools
- Performance upgrades
- A full-blown marketing push
Can Arattai Challenge WhatsApp?
WhatsApp is already a big part of India’s digital life. People use it every day for chatting, sharing, and even doing business. But Arattai isn’t trying to take its place right away. Instead, it’s growing slowly and its on pick now. Over time, especially in India, Arattai has the potential to become a top choice. Why? Because it offers some key benefits:
- it gives more control to users by keeping data within India.
- It keeps things simple – no ads, no distractions.
- it’s proudly made in India, which supports the Swadeshi movement.
Conclusion: Why You Should Care
No matter who you are, maybe you are a tech lover, someone who cares about privacy, or just tired of getting too many annoying messages. Arattai brings something fresh to the table.
To begin with, it’s more than just another chat app. It’s part of a bigger idea, a movement that supports Indian-made technology and digital freedom “Atmnirbhar Bharat”.
